CHARLES & KEITH GROUP logo

Head of Global Brand Strategy

CHARLES & KEITH GROUP

SingaporeFull-timeOn-site

Posted 16 Jun 2026

About this role

The role involves architecting integrated marketing plans and managing the global calendar to ensure consistent, premium brand experiences across international markets. You will bridge the gap between global HQ and regional teams to drive commercial success and brand equity through omnichannel execution. Candidates must have at least 10 years of progressive experience in integrated marketing and brand strategy, preferably within the fashion or retail sectors. Strong leadership skills and a proven track record of executing complex, multi-market campaigns that deliver commercial results are required.

What they're looking for

Integrated Marketing PlanningBrand StrategyMarket PositioningOmnichannel StrategyProject ManagementStakeholder ManagementCross-functional LeadershipGo-to-market Planning

Frequently asked questions

What does a Head of Global Brand Strategy at CHARLES & KEITH GROUP do?

The role involves architecting integrated marketing plans and managing the global calendar to ensure consistent, premium brand experiences across international markets. You will bridge the gap between global HQ and regional teams to drive commercial success and brand equity through omnichannel execu…

What skills does this Head of Global Brand Strategy role need?

Key skills for this role include Integrated Marketing Planning, Brand Strategy, Market Positioning, Omnichannel Strategy, Project Management, Stakeholder Management.

How much does a Head of Global Brand Strategy at CHARLES & KEITH GROUP pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Head of Global Brand Strategy role remote, hybrid, or on-site?

This role is on-site, based in Singapore.

How do I apply for this Head of Global Brand Strategy role?

You can apply directly on CHARLES & KEITH GROUP's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.