About this role
Drive international brand and marketing strategies to ensure a consistent image across all retail touch points and partner stores. Manage marketing budgets, execute ROI-driven events, and oversee digital and social media activities to increase customer engagement and revenue.
The candidate should have strong analytical skills to interpret BI data and social media metrics for market forecasting. Experience in managing relationships with franchisees and executing 360-degree marketing plans in the fashion industry is expected.
What they're looking for
Market StrategyBrand ManagementBudget OptimizationPartnership ManagementCRMMedia PlanningKOL EngagementGo-to-Market Strategy
Frequently asked questions
What does a SENIOR MARKETING EXECUTIVE at CHARLES & KEITH GROUP do?
Drive international brand and marketing strategies to ensure a consistent image across all retail touch points and partner stores. Manage marketing budgets, execute ROI-driven events, and oversee digital and social media activities to increase customer engagement and revenue. The candidate should ha…
What skills does this SENIOR MARKETING EXECUTIVE role need?
Key skills for this role include Market Strategy, Brand Management, Budget Optimization, Partnership Management, CRM, Media Planning.
How much does a SENIOR MARKETING EXECUTIVE at CHARLES & KEITH GROUP pay?
The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.
Is this SENIOR MARKETING EXECUTIVE role remote, hybrid, or on-site?
This role is on-site, based in Singapore.
How do I apply for this SENIOR MARKETING EXECUTIVE role?
You can apply directly on CHARLES & KEITH GROUP's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.