Planning Executive

Key Accountabilities: Analyze end users and market demands Perform product and competitors' analyses Perform and coordinate market research with going overseas market if needed Consolidate product request from all SBUs to strategize new product roadmap with the positioning with current product lineup(anti-cannibalisation) Follow up on progress of R&D on new product request Preparation of sales promotion and marketing material/tool for new products Conduct sales target setting and estimate the new product sales contribution against the development investment Sales performance tracking for new products Requirements: Degree in Mechanical / Electrical / Electronics Engineering or relevant Experience in air-conditioning industry will be an advantage Analytical and objective approach towards assessing product request, planning and strategy Good knowledge of economics and current market trends Ability to develop product strategies with logical approach Proactive and influential personality with ability to persuade and drive decisions Effective verbal and written communication skills