Executive, Engagement & Marketing (Woodlands Recreation Centre)

The Executive, Engagement & Marketing will support the activation and promotion of programmes and initiatives at Woodlands RecreationCentre (WRC). The role focuses on strengthening WRC’s outreach, visitor engagement and partnerships through social media marketing, content creation, event support and stakeholder engagement initiatives. The Executive will play a key role in curating weekly activities, building community partnerships and supporting efforts to increase awareness, participation and overall footfall at WRC. Key Responsibilities 1) Marketing & Social Media Management Manage and maintain WRC’s social media platforms and digital outreach channels. Develop engaging content including posters, videos, reels, photography and promotional materials to market WRC activities and initiatives. Plan and execute social media campaigns to improve visitor engagement and increase awareness of WRC programmes. Monitor social media trends, engagement performance and visitor responses to improve outreach strategies. Support the preparation of eDMs, publicity materials and promotional collaterals for events and campaigns. 2) Events & Visitor Engagement Assist in planning, coordinating and supporting weekly programmes and activities to drive footfall and visitor participation at WRC. Curate engaging recreational, cultural, sports and community-based activities targeted at migrant workers. Support on-ground event operations including setup, registration, crowd engagement and event coordination. Work closely with the Operations and Programming team to ensure smooth execution of activities and activations. Gather visitor feedback and ground observations to improve future programmes and visitor experience. 3) Partnership & Stakeholder Engagement Reach out to and establish working relationships with NGOs, community groups, sponsors, volunteers, corporate partners and service providers. Identify collaboration opportunities that can bring value-added programmes and resources to WRC.…