E-Commerce Operations Executive (Video Content)

Company Profile ECOVACS Robotics is a global leader in service robotics, dedicated to creating innovative smart home solutions that enhance everyday living. With a strong presence across Asia-Pacific and other key international markets, we continue to expand as one of the fastest-growing global technology brands. At ECOVACS, we are committed to empowering our people. We offer a dynamic, collaborative environment with a global business perspective, structured learning and development programs, and clear career progression opportunities. Our goal is to enable talented professionals to grow, innovate, and make a meaningful impact alongside our expanding international business. Key Responsibilities 1. Video Content Strategy & Deployment Develop and execute video content strategies across global DTC websites. Design localized video strategies based on customer personas, shopping behaviors, and market preferences. Optimize video placement across key customer touchpoints, including homepage, product pages, category pages, and checkout pages, to improve customer engagement and conversion. 2. Data Analysis & Performance Optimization Own key performance metrics including GMV, conversion rate, add-to-cart rate, engagement, and page performance generated through video content. Establish performance tracking dashboards and reporting mechanisms to evaluate content effectiveness across global websites. Analyze data regularly to identify high-performing and underperforming content, scaling successful assets while removing ineffective ones. Monitor competitor strategies and industry trends to continuously improve content effectiveness. 3. Content Planning & Resource Coordination Collaborate with internal creative and content teams to define video production requirements. Coordinate localization and adaptation of video assets for different regions. Manage production resources and budgets to maximize return on investment (ROI). 4. Market Insights & Product Understanding Research customer behavior, purchasing journeys, and video consumption preferences across target markets. Develop strong knowledge of product features, customer pain points, use cases, and competitive positioning. Translate product value propositions into engaging video storytelling. Generate market insight reports to support ecommerce operations and content strategy. Requirements: Bachelor's degree or above. Minimum 3 years of experience in eCommerce Operations, DTC Operations, Digital Commerce, or Sales Operations. Experience supporting global or regional ecommerce platforms is preferred. Proficient in data analysis and reporting tools