Apj Gtm Manager

Company Profile ECOVACS Robotics is a global leader in service robotics, dedicated to creating innovative smart home solutions that enhance everyday living. With a strong presence across Asia-Pacific and other key international markets, we continue to expand as one of the fastest-growing global technology brands. At ECOVACS, we are committed to empowering our people. We offer a dynamic, collaborative environment with a global business perspective, structured learning and development programs, and clear career progression opportunities. Our goal is to enable talented professionals to grow, innovate, and make a meaningful impact alongside our expanding international business. About the Role We are seeking a strategic and execution-driven APJ GTM Manager to lead the planning, positioning, and full-cycle go-to-market (GTM) execution for new categories and key products across the APJ region. This role will play a critical part in identifying regional market opportunities, shaping category strategies, and driving cross-functional collaboration to ensure successful product launches and sustainable growth. The ideal candidate combines strong market insight, project leadership, and cross-cultural communication skills to deliver scalable GTM excellence. Key Responsibilities GTM Strategy & Category Positioning Develop and execute GTM strategies for new categories and key products in APJ markets Define target segments, value propositions, pricing strategies, and channel approaches based on regional market insights Cross-functional Leadership Collaborate with sales, marketing, product, and supply chain teams to ensure high-quality GTM execution Drive alignment across cross-country stakeholders to ensure smooth project delivery Sales Planning & Execution Break down regional sales targets into actionable category and project-level plans Develop and track execution of promotional and growth initiatives Market Feedback & Optimization Lead post-launch reviews and market validation in key APJ markets Analyze customer feedback and performance data to refine strategies and improve outcomes Process & Toolkit Development Build and standardize GTM frameworks and tools (e.g., user insight models, value proposition frameworks, pricing/channel models) Enhance launch efficiency and success rates across the region Project & Stakeholder Management Lead cross-functional and cross-country project teams Establish effective communication mechanisms and resolve execution challenges Strategic Alignment & Reporting Ensure alignment with headquarters on strategy and execution Provide regular updates on regional performance, insights, and market trends Job Requirements: Bachelor’s degree or above in Marketing, Business Management, Engineering, or related fields 5+ years of experience in GTM, product operations, or marketing within consumer electronics, home appliances, or smart hardware industries Proven experience in overseas market operations is essential Strong understanding of APJ markets and new product launch processes Familiarity with both e-commerce and offline retail channel operations Strong project management skills with experience leading cross-functional and international teams Excellent communication and stakeholder management skills across cultures Data-driven and user-centric mindset with strong problem-solving ability Results-oriented, proactive, and adaptable in a fast-paced environment High integrity, strong ownership, and collaborative mindset Strong local market network and business connections are a plus