Head, Group Marketing & Branding

Job Purpose The Head, Group Marketing & Branding / Special Project Lead is a senior leadership role responsible for shaping and driving EYS Group's marketing and branding strategy across all markets. The incumbent will develop, plan, and execute integrated marketing and branding initiatives that elevate the EYS brand, deepen consumer engagement, and support the Group's business growth agenda. The role also leads strategic collaborations between EYS and key stakeholders including partners, government agencies, industry bodies, and institutional partners. Job Description 1. Marketing & Brand Strategy • Develop and drive the Group's overarching marketing and branding strategy, aligned with EYS's long-term vision and commercial objectives. • Build, protect, and evolve the EYS brand identity and positioning across all markets and consumer touchpoints. • Lead integrated marketing campaigns — encompassing digital, social, ATL, BTL, and experiential — to drive brand awareness, preference, and customer acquisition. • Translate brand strategy into actionable plans across business units and geographies, ensuring brand consistency. 2. Campaign Planning & Execution • Oversee end-to-end planning and execution of major brand and marketing campaigns, product launches, and seasonal activations. • Collaborate closely with internal stakeholders —including product, retail, digital, and regional teams — to ensure cohesive go-to-market execution. • Manage marketing budgets with rigour, ensuring optimal allocation of resources and strong return on investment. • Track, measure, and report campaign performance using relevant KPIs; apply insights to continuously improve effectiveness. 3. Strategic Collaborations & Partnerships • Identify, develop, and manage strategic collaborations and co-marketing partnerships that amplify EYS's brand and reach. • Build and nurture relationships with key external stakeholders including government agencies, trade associations, healthcare institutions, an…