Live And Ecommerce Executive

About Us We are expanding from retail event activation into live commerce, building a new revenue channel on TikTok Shop and Shopee. We are looking for a hands-on operator to turn our product range into a fully running live-selling business. The Role The Live & E-Commerce Executive is the operational and commercial anchor of our live commerce and marketplace business. This role suits a versatile operator with an ownership mindset, someone who wants to build and own live-commerce performance across TikTok Shop and Shopee in a lean, fast-growing team. The scope covers the full lifecycle, from onboarding and scheduling live hosts to product curation, platform operations, campaign execution, performance analytics, and GMV growth This role will play a key part in kick-starting and building up our new live commerce and ecommerce channels on TikTok Shop and Shopee. Live sessions may be operated from our Kaki Bukit office, client sites, warehouses, remote host setups, and occasionally overseas depending on campaign needs. Key Responsibilities · Manage and support live commerce hosts across full-time, part-time, freelance, and affiliate models — including onboarding, scheduling, briefing, and performance follow-up. · Actively curate which vendor products to test live, screening for visual appeal, price point, demo-ability, and trend potential, and feed performance signals back to the Founder to guide vendor conversations. · Run TikTok Shop operations end-to-end, including product listings, affiliate coordination, livestream setup, promotions, and seller account health monitoring. · Manage Shopee store operations, including listings, campaigns, vouchers, ads support, customer service coordination, and returns/refunds within platform timelines. · Coordinate product listing and inventory updates for both local vendor stock and indent/pre-order items, ensuring accurate lead times, stock visibility, and buyer communication. · Track and report key business metrics such as GMV, conversion rate, average order value (AOV), affiliate performance, and platform-level profitability to support business decisions. · Support content and campaign execution by coordinating livestream talking points, product visuals, promotional mechanics, and platform campaign readiness. · Manage ad spend during live sessions and campaigns, tracking ROAS to protect margins. · Monitor and respond to live comments in real-time, coordinating with the host to keep viewers engaged. · Set up and troubleshoot basic live-stream equipment (camera, lighting, audio, connectivity) to keep sessions running smoothly. · Comfortable designing simple “shoppertainment” formats for live sessions (e.g., mini-games, mystery bundles, flash-discount reveals) so streams feel engaging rather than purely transactional. · Coordinate with fulfilment partners to support fast delivery promises, with next-day fulfilment as the baseline and same-day delivery activated selectively for suitable products or campaigns once operations are stable. What We're Looking For · At least 2 years of experience in TikTok Shop, Shopee, Lazada, or equivalent live-commerce/marketplace operations. · Hands-on familiarity with TikTok Shop Seller Center and Shopee Seller Center. · Data-literate: comfortable with spreadsheets and platform analytics dashboards. · Organised project manager, able to coordinate multiple concurrent live sessions and host types. · Commercial instinct for spotting which products have "hit" or trending potential in a live-selling format. · Prior exposure to livestream selling, content creation, or event activation/production is a strong plus. · Coachable and open to feedback — comfortable receiving guidance on product curation, session format, and host coaching techniques as the playbook evolves. · Willing and able to support a recurring 4‑hour Saturday live session as the default weekend duty, plus occasional additional Sunday live sessions when campaign days fall on Sunday, with a weekday off in lieu to balance total weekly hours. Remuneration · Basic Salary: S$3,000 – S$3,500 (commensurate with experience). · Commission: 1% of monthly GMV. · Incentive: 0.5% of monthly GMV, only when monthly GMV target is hit. · Year-end performance bonus, when yearly GMV target is hit. · Company phone & mobile plan provided. · Transport claims for offsite and night live streams. · Worker's Insurance. · Dental Allowance. · Remuneration will be commensurate with relevant experience and contribution. *…