About this role
Lead the end-to-end strategy and operations for both B2C guest loyalty and B2B corporate booker programmes. Oversee CRM lifecycle marketing, data governance, and performance tracking to drive revenue growth and direct bookings.
Requires a degree in Business, Marketing, or Hospitality with 8 to 10 years of experience in loyalty and CRM. Must be proficient in BI tools like Power BI and have a proven track record of managing B2B and B2C databases.
What they're looking for
Loyalty StrategyCRM ManagementB2B MarketingB2C MarketingLifecycle MarketingData GovernanceKPI TrackingStakeholder Management
Frequently asked questions
What does a Director, Loyalty & CRM at Far East Organization do?
Lead the end-to-end strategy and operations for both B2C guest loyalty and B2B corporate booker programmes. Oversee CRM lifecycle marketing, data governance, and performance tracking to drive revenue growth and direct bookings. Requires a degree in Business, Marketing, or Hospitality with 8 to 10 ye…
What skills does this Director, Loyalty & CRM role need?
Key skills for this role include Loyalty Strategy, CRM Management, B2B Marketing, B2C Marketing, Lifecycle Marketing, Data Governance.
How much does a Director, Loyalty & CRM at Far East Organization pay?
The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.
Is this Director, Loyalty & CRM role remote, hybrid, or on-site?
This role is on-site, based in Singapore.
How do I apply for this Director, Loyalty & CRM role?
You can apply directly on Far East Organization's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.