Senior Product Marketing Manager, Sea

Job Overview As the Senior Product Marketing Manager for Southeast Asia, you will lead the development and execution of localized product marketing strategies across key product groups (IG, FPI, FCAL, FNET, FRS) to achieve revenue and market share targets. You will act as the regional bridge between global business units and local markets, ensuring successful product adoption, market expansion, and regulatory compliance. This role requires strong collaboration with internal teams, channel partners, and end users to drive growth and establish Fluke as a trusted leader in the region. Primary Responsibilities / Duties Strategic Leadership Develop and implement go-to-market strategies for key industries to achieve revenue and market share goals. Lead regional initiatives to drive growth across Fluke’s product portfolio. Support management in setting strategic goals and tactical plans for focus industries. Drive promotion activity to support POS & funnel conversion. In charge of Product Pricing. Lead all Business Units NPI launch and action plan in SEA, including stocks planning. Product & Technical Enablement Provide 1st level of technical support and liaise with respective Business unit/ Product Manager to support distributors and end customers. Prepare Sales Presentation material for Sales to use for demand creation/ customer facing activities Cross region application compilation to speed up the learning curve of NPI success. Manage new product introductions, including PR activities, ensuring successful market acceptance. Build and maintain a competitive knowledge database, including price/performance mapping. Market Development Interpret market demand, sizing, and competitive analysis to inform product positioning. Develop localized value-selling documents and promotional campaigns tailored to SEA markets. Expand product reach by building strong relationships with stakeholders, EPCs, consultants, and industry bodies. Drive Retail and Ecommerce Business Marketing &…