Digital Marketing Executive

Location: Singapore Brand: Foxy Affairs — Feminine Care & Wellness Reports to: Marketing Lead Type: Full-time Salary Range: $2,900 – $5,500+/month (depending on experience & livestream capabilities) ⸻ 🚀 About Foxy Affairs We’re not your average brand and we don’t want average people. Foxy Affairs is Asia’s #1 taboo-breaking feminine wellness brand, built by women, for women who want to feel sexy, safe, and unstoppable. From vaginal care to glow-up probiotics, we serve tens of thousands of women across Singapore and we’re just getting started. 🎯 What You’ll Be Doing You’ll be the digital weapon behind our wild growth. If you live and breathe content, campaigns, conversions and community — this one’s made for you. 📌 Key Responsibilities 🟣 Plan, launch & optimise digital campaigns across IG, TikTok, Shopee, Meta & Google 🟣 Host TikTok or Shopee livestreams confidently, using storytelling and product education to drive conversions 🟣 Prep livestreaming ops — draft scripts, build assets, coordinate with stream team, plan hooks 🟣 Create high-converting short-form content (Reels, TikToks, IG Stories) — aesthetic, witty, bold 🟣 Run and optimise paid ads across Meta, TikTok and Google — know your ROAS from your CAC 🟣 Analyse funnel performance — track CTR, CVR, CAC, AOV, revenue attribution, and plug funnel leaks 🟣 Manage email & WhatsApp marketing — write catchy copy, set up flows, do weekly campaign sends 🟣 Support content production — coordinate with designers, UGC creators, and plan photoshoots 🟣 Reply to DMs, comments, and spark engagement — you’ll be the brand’s voice and vibe 🟣 Stay on top of trends — test new formats, hooks and strategies weekly 🟣 Assist with influencer campaigns — shortlists, briefs, comms, reposts 🟣 Collaborate on campaigns & launches — from juicy new products to viral ideas 🟣 Support brand events — roadshows, pop-ups, and activation planning 🟣 Maintain the marketing calendar — ensure alignment across platforms 🟣 Post & monitor content on all platforms (IG, Shopee, TikTok, Threads, Telegram) ⸻ 🧠 Who We’re Looking For 🩷 2–4 years experience in digital/performance marketing (e-commerce preferred) 🩷 Comfortable being on camera or livestreaming — must be confident and charming 🩷 Strong in IG reels, TikTok content, and editing UGC-style short-form videos 🩷 You understand how to run & optimise Meta, TikTok, and Google Ads 🩷 You get e-commerce metrics and how to scale with intention 🩷 Independent, fast-paced, cheeky and love working in a feminine-first brand 🩷 Bonus if you’ve worked with Shopee campaigns, Klaviyo, or influencer marketing 🩷 You have good vibes, a sense of humour, and love making content that pops ⸻ 💋 Why Join Foxy? 💖 Work directly with the founder of a multi 7-figure e-commerce brand 💖 Join a bold, mostly-female team breaking feminine taboos across Asia 💖 Livestream regularly and get paid for your personality (and conversion skills) 💖 No red tape, no BS, just fast-paced growth and real impact 💖 Competitive salary, career development, and juicy employee discounts 💖 You’ll never be bored, we move fast, dream big, and do things differently ⸻ Want to make waves in the wellness space and build the next cult brand with us? Slide into our inbox with your resume + links to past campaigns, ads, or reels you’ve done. Bonus if you attach a 1-min intro video of yourself!