Assistant Trade Marketing Manager

Main Duties and Responsibilities · Plan and execute Trade Marketing strategies for assigned brands. · Develop and implement trade marketing plans for assigned brands within Frosts Food & Beverage’s portfolio. Sales Analysis and Insights · Analyse internal and external sales data (sell-in and sell-through) to identify distribution or sales opportunities across channels and retailers. · Situational analysis of brand performance and curate business strategies to achieve our commercial objectives. Channel Strategy and Promotions · Design and execute channel strategies and trade promotions aligned with brand positioning and account potential to achieve sales objectives. · Liaison with brand principals to map out channel strategies and execution plans. · Liaison with external agencies for promoters, sampling and other trade events. Market Intelligence · Track competitor activities and pricing. · Prepare monthly reports on accounts and brand performance, along with analysis and commentary. Forecast Accuracy · Collaborate with the Demand Planners to monitor and achieve category sales forecasts by channels and chain, following the monthly forecast schedule. Business Acumen · Proactively identify growth opportunities and collaborate with Key Account or Sales Managers to develop strategies that maximize sales potential. Account Development Support · Collaborate with Key Account Managers to develop plans that maximize category potential in retail and HORECA accounts. · Prepare business decks and collate products information for launch presentations. · Liaison with external parties for creation of marketing and trade collaterals. Promotion Effectiveness · Evaluate trade and in-store promotions, providing recommendations for future initiatives based on performance and analytics. · Contribute with promotional/trade ideas to achieve brand’s visibility, distribution and sales objectives. Cross-Functional Coordination · Liaise with Sales, Marketing and Brand Principals to ensure t…