Marketing Manager

We are looking for a creative and results-driven Marketing Manager to elevate our brand presence, generate quality leads, and position Gem Floriculture as a top-of-mind wedding and event partner in Singapore. This role is highly visual and storytelling-driven — perfect for someone passionate about weddings, design, and luxury experiences. Key Responsibilities 1. Brand & Marketing Strategy Develop and execute marketing strategies to grow brand awareness and leads Position the brand in the premium wedding & events market Plan seasonal campaigns (wedding shows, festive themes, bridal trends) 2. Content & Social Media Lead Instagram, TikTok, Facebook content strategy (highly visual focus) Curate and showcase wedding setups, floral designs, behind-the-scenes Manage content calendar (reels, posts, stories, ads) Ensure strong, consistent brand identity and storytelling 3. Lead Generation & Sales Support Drive inquiries for weddings, ROM, corporate events Optimize website, landing pages, and enquiry funnels Work closely with sales team to convert leads into confirmed clients 4. Partnerships & Collaborations Build relationships with wedding venues, planners, photographers Work with influencers, bridal platforms, and media features Collaborate on styled shoots and portfolio-building projects 5. Campaigns & Events Plan and promote bridal fairs, open houses, and showcases Launch promotional packages and bundles Execute both online and on-ground marketing activities 6. Performance Tracking Track leads, conversions, and campaign ROI Analyze customer behaviour and improve marketing performance Provide weekly/monthly reports Requirements 3–5 years marketing experience (weddings, events, lifestyle preferred) Strong eye for aesthetics, design, and visual storytelling Experience managing social media & content (especially Instagram & TikTok) Hands-on with ads (Meta / Google) Good understanding of lead generation and conversion funnels Able to work fast-paced and manage multiple pro…