Associate Creative Director

ABOUT US George P. Johnson (GPJ) is the World’s Leading Event And Experiential Marketing Agency. For over a century we’ve been partnering with the world’s top brands to deliver creative solutions that make a real difference. Our strategic thinking and creativity breathe life into brands. Our ideas create impact, inspire audiences and grow business. It’s what turns our goals, and those of our clients, into results. IN BRIEF This is a client facing, creative position that guides the development of pitches and effective winning solutions. Emphasis on the customer journey and how creative communications will deliver results. The Associate Creative Director will: Be responsible for the creative vision and output of event projects Work with all project stakeholders and is expected to understand our clients’ objectives and the strategic opportunity to develop creative solutions which solve the clients’ business problems Foster respect from peers, management and clients alike, through thought leadership, creativity, industry knowledge and best practice Capabilities & Experience Minimum four (4) years experience in an events agency, in a Creative role Conceptual and creative experience in multiple disciplines including but not limited to: creative strategy, live events, activations & design Experience with interpreting briefs, providing strategic and conceptual advice, and expertise to internal and external stakeholders Design and storytelling sensibility, with the ability to turn creative concepts into powerful communications Experience in client relations and management Ability to develop customer journey mapping for the entire experience lifecycle RESPONSIBILITIES Creative & Strategy Unpack and research a brief, then drive the creative response Manage end to end the experience journey and story telling, and and be able to sell this internally and externally Lead the visual style, overall design, style and tone of artwork produced, and oversee projects through to the finished product within the client’s brand guidelines Lead the creative process of allocated projects and maintain the ability to react to changes throughout the process Lead the overall look and tone of a campaign or pitch Be a constant innovator – proactively seek ways to improve a creative project. Push the boundaries of briefs and explore hidden opportunities that could enhance the experience Collaboration The Associate Creative Director plays the role of creative ambassador, acting between the client, other creative resources, the production team and third-party suppliers to ensure the project’s creative execution is not compromised By working closely with the wider creative team, production, design teams, suppliers and sister agencies, other client led agencies and the client stakeholders, lead the delivery of the project experience and creative content executions Communication Use storytelling techniques to effectively guide and communicate to all project stakeholders the ideas driving the solution. Consistently lead winning pitches – can effectively pitch work to clients Ensure that other members of the Creative team who are involved in the project deliverables are kept abreast of creative elements and how they fit in with the overall project objectives Brief and work with other creative staff (graphic design, environmental design, screen, interactive, CoLab), communicating clearly and efficiently to achieve the highest quality results Research Stay abreast of trends in the marketplace both local and global, thereby supporting the creative capabilities of the company, and share regularly with the team and the company Be aware of updates, developing and new technologies and how they may be implemented in future projects Understand cultural shifts across relevant demographics Administration Give input into estimated head hours required to complete the work, including concept, draft and production time Ensure the project production team are kept abrea…