Social Media Marketing Executive

Job Responsibilities Develop and maintain a monthly social media content calendar aligned with the company's marketing objectives. Create engaging and creative content for social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels. Plan, shoot, and edit short-form videos, reels, and promotional content for social media campaigns. Manage daily social media postings, monitor engagement, and respond to comments and messages where necessary. Plan and execute paid digital marketing campaigns across Meta (Facebook & Instagram), TikTok Ads, and Google Ads. Optimize campaigns using SEO and SEM best practices to improve website traffic, lead generation, and brand visibility. Monitor campaign performance, analyze key metrics, and prepare regular performance reports with actionable recommendations. Stay updated on the latest social media trends, platform updates, and digital marketing best practices. Collaborate with internal teams to develop marketing campaigns and promotional materials. Requirements Diploma or Bachelor's Degree in Marketing, Communications, Digital Marketing, Mass Communication, or a related field. Minimum 2 years of relevant experience in social media management and digital marketing. Proven experience managing Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads campaigns. Strong knowledge of SEO and SEM , including keyword research and campaign optimization. Experience in content creation, copywriting, photography, videography, and basic video editing. Proficient in design and editing tools such as Canva, CapCut, Adobe Photoshop, Premiere Pro, or equivalent. Familiarity with social media analytics tools and performance reporting. Creative, proactive, and able to work independently while meeting deadlines. Excellent communication skills in English. Preferred Skills Experience with influencer marketing and social media collaborations. Basic knowledge of Google Analytics and Google Search Console. Ability to identify social media trends and translate them into engaging content. Experience in running lead generation and conversion campaigns is an advantage. Employment Type: Full-time Location: Singapore