Key Account Manager (Fmcg)

We are seeking a results-driven and client-focused Key Account Manager to manage strategic customer accounts. The ideal candidate will foster long-term partnerships, understand client needs, and coordinate internal teams to ensure service excellence and deliver revenue growth. Job Responsibilities Strategic Thinking & Execution Develop commercial plans and execution models with internal stakeholders. Formulate and drive Joint Business Plans (JBPs) with key accounts. Identify market trends and develop strategies to outperform competitors. Collaborate with Marketing to create annual activity plans. Plan and execute BTL (below-the-line) activities, including promotional mechanics and in-store merchandising (POSM), with Marketing/Trade Marketing. Sales & Profit Delivery Drive effective channel and product range strategies to optimize profitability. Collaborate with internal teams to develop integrated business plans for account growth. Contribute to pricing strategy development across SKUs, balancing profit and market competitiveness. Implement Point-of-Purchase strategies to maximize trade spend efficiency. Manage trade spend allocations at the category level in support of route-to-market strategies. Evaluate promotional cost-effectiveness and ROI by channel and customer. Lead monthly forecast reviews and category management initiatives with retailers. Account Management & Partnerships Build and maintain strong commercial relationships with key retail accounts. Lead complex negotiations and contract discussions. Develop and implement channel differentiation strategies. Compliance Ensure proper implementation of contracts and adherence to agreed terms. Maintain compliance with competition laws and anti-bribery regulations.