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VP, Website Lead

HSBC

SingaporeFull-timeOn-site

Posted 10 Jun 2026

About this role

The role involves owning and optimizing HSBC Singapore's public website and in-app content to drive conversion and performance. The lead will act as a bridge between global and local teams while championing governance and best practices. Candidates need proven experience in digital content and optimization within financial services or large enterprises. Proficiency in Generative AI Engine Optimisation (GEO) and a strong ability to manage stakeholders in a matrix organization are required.

What they're looking for

Website ManagementDigital OptimisationCustomer Journey MappingUX PrinciplesConversion Rate OptimisationGenerative AI Engine OptimisationA/B TestingStakeholder Management

Frequently asked questions

What does a VP, Website Lead at HSBC do?

The role involves owning and optimizing HSBC Singapore's public website and in-app content to drive conversion and performance. The lead will act as a bridge between global and local teams while championing governance and best practices. Candidates need proven experience in digital content and optim…

What skills does this VP, Website Lead role need?

Key skills for this role include Website Management, Digital Optimisation, Customer Journey Mapping, UX Principles, Conversion Rate Optimisation, Generative AI Engine Optimisation.

How much does a VP, Website Lead at HSBC pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this VP, Website Lead role remote, hybrid, or on-site?

This role is on-site, based in Singapore.

How do I apply for this VP, Website Lead role?

You can apply directly on HSBC's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.