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Head of Customer, International and Marketing

HSBC

SingaporeFull-timeHybrid

Posted 3 Jun 2026

About this role

Lead the end-to-end customer strategy, experience, and integrated marketing for HSBC Singapore across Retail and Private Banking. Serve as Co-CMO to steward the bank's brand positioning and drive sustainable commercial growth across the wealth continuum. Requires a Bachelor's degree in Business, Marketing, or Finance (MBA preferred) with extensive leadership experience in banking and wealth management. Must have a proven track record in digital transformation, AI-enabled CX, and managing senior stakeholders in matrix organizations.

What they're looking for

Customer Proposition StrategyCustomer Experience (CX)Integrated MarketingBrand StrategyWealth ManagementDigital BankingData-Driven PersonalisationAI-Enabled Marketing

Frequently asked questions

What does a Head of Customer, International and Marketing at HSBC do?

Lead the end-to-end customer strategy, experience, and integrated marketing for HSBC Singapore across Retail and Private Banking. Serve as Co-CMO to steward the bank's brand positioning and drive sustainable commercial growth across the wealth continuum. Requires a Bachelor's degree in Business, Mar…

What skills does this Head of Customer, International and Marketing role need?

Key skills for this role include Customer Proposition Strategy, Customer Experience (CX), Integrated Marketing, Brand Strategy, Wealth Management, Digital Banking.

How much does a Head of Customer, International and Marketing at HSBC pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Head of Customer, International and Marketing role remote, hybrid, or on-site?

This role is hybrid, based in Singapore.

How do I apply for this Head of Customer, International and Marketing role?

You can apply directly on HSBC's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.