HS

VP, Customer Life Cycle Management

HSBC

SingaporeFull-timeHybrid

Posted 12 Jun 2026

About this role

Lead the strategy and execution of customer lifecycle initiatives to increase engagement, cross-sell, and retention across the existing portfolio. Translate customer insights into actionable engagement opportunities and targeted campaigns through CRM activation and segmentation frameworks. Requires proven experience in financial services with strong project management and stakeholder influence skills. Candidates must possess an analytical mindset and the ability to work under stringent timelines across different geographies.

What they're looking for

Customer Life Cycle ManagementCRM ActivationCustomer SegmentationLifecycle Campaign DesignStakeholder ManagementProject ManagementFinancial ServicesCross-functional Leadership

Frequently asked questions

What does a VP, Customer Life Cycle Management at HSBC do?

Lead the strategy and execution of customer lifecycle initiatives to increase engagement, cross-sell, and retention across the existing portfolio. Translate customer insights into actionable engagement opportunities and targeted campaigns through CRM activation and segmentation frameworks. Requires …

What skills does this VP, Customer Life Cycle Management role need?

Key skills for this role include Customer Life Cycle Management, CRM Activation, Customer Segmentation, Lifecycle Campaign Design, Stakeholder Management, Project Management.

How much does a VP, Customer Life Cycle Management at HSBC pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this VP, Customer Life Cycle Management role remote, hybrid, or on-site?

This role is hybrid, based in Singapore.

How do I apply for this VP, Customer Life Cycle Management role?

You can apply directly on HSBC's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.