Senior Assistant Manager (Marketing And Recruitment), Opgpp

COMPANY DESCRIPTION Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university. Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence. RESPONSIBILITIES This position is for Office of Postgraduate Professional Programmes (OPGPP). Branding and Digital Marketing Support the planning and execution of integrated marketing campaigns in partnership with the Office of Corporate Communications and Marketing (OCCM), spanning web, social media, email, and print collaterals. Ensure brand consistency across all postgraduate programmes, including marketing collateral, product messaging, and user experience, in alignment with corporate brand guidelines. Monitor and analyse campaign performance, providing actionable insights on digital reach, engagement, and ROI. Outreach and Events Support the planning and execution of recruitment fairs, open houses, partner university sessions, coffee sessions and corporate outreach events. Coordinate with faculty speakers and Schools to ensure strong, coherent representation of each programme. Evaluate event outcomes and ROI, and incorporate feedback to strengthen future outreach activities. Market and Channel Specialisations Provide support to designated geographic market (e.g., China, India/South Asia, ASEAN, Rest of World) and a programme cluster (e.g., Finance/Accounting, Analytics/Computing, Innovation/Management, niche programmes). Support the development and execution of region-specific outreach stra…