Marketing Lead (Social Media, Content & Partnerships)

About the role We need someone outgoing and creative to help our brands online and in the streets — literally. Think: shooting reels on location, spotting trends before they peak, and turning a coffee chat with a cafe owner into a signed event partnership. Fresh graduates welcome — we care more about hustle, creative eye, and follow-through than years of experience. Responsibilities Plan and shoot content out in the field — street interviews, reels, event coverage, cafe/venue collabs Run day-to-day social media across brands (IG, TikTok, X/Twitter, and community channels like Telegram/Discord as relevant) Spot trending formats/sounds/challenges early and adapt them to our brands to drive virality Scout and approach venues/partners (cafes, event spaces, other brands) and close partnership deals — not just pitch, actually get the signature Organize and coordinate brand presence at events/pop-ups end-to-end Track what's working (views, engagement, follows, deals closed) and double down on it Must-haves Outgoing personality — comfortable approaching strangers, pitching partners, being on camera or directing others on camera Genuine feel for social media trends, especially short-form video (Reels/TikTok) Fresh graduate or entry-level welcome; what matters is a strong portfolio/personal social presence or demonstrated content instincts Can organize logistics for a shoot or event without much hand-holding Comfortable initiating and closing conversations with potential partners Nice-to-haves Existing personal following or proven viral content (even personal account) Basic video editing skills (CapCut, InShot, Premiere) Experience organizing pop-ups, meetups, or small events