Business Development Manager

MISSION The Business Development Manager drives student enrollment growth and supports institutional expansion across both the French and English streams. This role carries full functional responsibility for student acquisition, admissions pipeline performance, and enrollment outcomes. Acting as the lead for admissions and enrollment growth activities, the role combines strategic partnership development, bilingual community engagement, management and growth of the Corporate Membership Programme (CMP), and strong market intelligence to drive sustainable enrollment growth. Working closely with Marketing, Admissions, and Academic Leadership, the role manages multiple inquiry channels, builds and manages strategic partnerships, and delivers an exceptional experience for prospective families from first contact through enrollment and onboarding. The ideal candidate brings a strong commercial mindset, proven business development or enrollment experience, and a passion for international education. This is a high-impact role with full accountability for enrollment performance, pipeline health, and conversion outcomes across both streams. RESPONSIBILITIES A. Admission & Enrolment Growth (Both Streams) Develop and implement an annual enrolment plan with clear student targets for each new school year (September) and mid-year admissions, across both the French and English streams. Lead the full admissions journey from lead generation to enrolment and onboarding, ensuring a smooth and consistent process across both streams. Identify and develop key recruitment channels including Asian and western expatriate families, as well as French-speaking expatriate families, AEFE network schools, corporate relocations, embassy communities, relocation agencies, and multinational companies. Monitor and analyse enrollment performance using AI and CRM tools (i.e. Salesforce), tracking lead sources, conversion rates, and drop-offs, and implementing corrective actions where required. Analyse s…