E-Commerce Live Streamer

About the Role We are looking for an engaging and confident E-Commerce Live Streamer to host daily live-selling sessions. You will be the face of our brand during livestreams — showcasing products, driving sales, and building a loyal, interactive community of viewers in real time. Key Responsibilities * Host live-selling broadcasts on E-Commerce platforms for scheduled sessions (typically 4–6 hours per stream), presenting and demonstrating products persuasively. * Plan stream content and scripts in advance, including product highlights, promotions, and flash-sale segments. * Engage viewers in real time — responding to comments, answering questions, and encouraging purchases and follows. * Collaborate with the marketing and merchandising teams to align streams with campaigns, new launches, and inventory priorities. * Monitor live performance metrics (views, engagement, conversion, GMV) and adjust delivery to improve results. * Maintain an appealing on-camera presence, including lighting, framing, and set styling for each session. * Stay current on trends, platform features, and competitor livestreams to keep content fresh. * Ensure all product claims and promotions comply with company guidelines and E-commerce platforms policies. Requirements * Prior experience as a livestreamer, host, sales presenter, or similar on-camera role (TikTok Shop or e-commerce livestreaming preferred). * Confident, articulate, and comfortable performing on camera for extended periods. * Strong sales and persuasion skills, with the ability to think on your feet and handle live audience questions. * Good command of spoken English, Chinese and Malay (depending on target audience). * Familiarity with TikTok Shop, TikTok Live features, and basic livestream equipment. * Available to work evenings, weekends, or rotating shifts as livestream schedules require. * A genuine interest in the products/category and in building an online community. Nice to Have * An existing TikTok following or track record of livestream sales performance. * Experience with basic video/audio equipment setup and OBS or similar streaming tools. * Background in retail, fashion, beauty, or FMCG sales.