Senior Executive / Am, Marketing

SENIOR EXECUTIVE / ASSISTANT MANAGER,MARKETING ABOUT US Kiztopia isa leading family edutainment brand dedicated to creating meaningful play experiences for children and families. With multiple concepts and locations across Singapore and the region, we continue to grow through innovation, creativity, and a commitment to delivering exceptional experiences. As part of our continued growth, we are expanding our portfolio with Xventure—our next-generation indoor active sports park designed to inspire movement, challenge and repeat play for older children, youths and families. Together, Kiztopia and Xventure reflect our commitment to creating engaging experiences that bring people together through play, exploration and active entertainment. Join us and be part of an exciting growth journey as we shape the future of family and active entertainment across the region. ROLE OVERVIEW The Senior Executive / Assistant Manager, Marketing is a full-time Xventure role focused on planning, executing, and optimising integrated marketing initiatives for Xventure. Xventure is a dynamic, experience-driven brand focused on creating engaging, high-impact customer experiences that strengthen brand awareness, drive visitation, and support business growth. Reporting to the Senior Marketing Manager, this role plays a key part in delivering end-to-end marketing campaigns across digital marketing, CRM, social media, paid advertising, website management, partnerships, influencer marketing, and on-ground activations. In this role, you can expect to be deeply involved in shaping Xventure’s brand presence and campaign execution across the full marketing funnel — from strategy and content development to launch, performance tracking, and optimisation. The successful candidate will be a highly hands-on marketer who thrives in a fast-paced environment, manages multiple workstreams confidently, and collaborates effectively with internal and external stakeholders to deliver impactful, results-driven campaigns. RESPONSIBILITIES Integrated Marketing Campaign Management Plan, execute, and manage integrated marketing campaigns across online and offline channels. Support annual marketing planning and execute seasonal, tactical, and always-on campaigns. Coordinate campaign timelines, budgets, creative assets, and deliverables to ensure successful execution. Work closely with Operations, Sales, Business Development, and external partners to deliver effective marketing initiatives. Monitor campaign performance and recommend optimisation opportunities. CRM & Customer Lifecycle Marketing Manage CRM and loyalty marketing initiatives to drive customer acquisition, retention, and repeat visitation. Plan and execute EDM campaigns, customer segmentation, automated customer journeys, and promotional communications. Analyse customer behaviour and database insights to identify opportunities for growth. Track CRM performance, including membership growth, engagement, retention, redemption, and conversion metrics. Ensure customer data is maintained accurately and in compliance with data privacy requirements. Social Media& Content Marketing Plan and execute content strategies across social media platforms. Develop engaging content that strengthens brand awareness, community engagement, and customer conversion. Manage content calendars and coordinate campaign content production. Create marketing copy, short-form videos, reels, and social-first content. Monitor social media trends and identify opportunities to enhance brand visibility. Manage community engagement and online brand reputation. Paid Media& Performance Marketing Plan, execute, and optimise paid advertising campaigns across Meta, Google, TikTok, and other relevant digital platforms. Monitor campaign budgets, audience targeting, and performance metrics. Analyse campaign performance and recommend improvements to maximise return on investment. Work closely with agencies and media partners where required. Website& Digital Platform Management Maintain and update website content, promotions, events, and campaign information. Ensure website content remains accurate, engaging, and aligned with brand guidelines. Monitor website performance and user experience. Support SEO and digital optimisation initiatives to improve traffic and conversion. Coordinate website enhancements and troubleshooting with external vendors where required. Partnerships& Marketing Collaborations Develop and maintain relationships with mall marketing…