Social & Advocacy Manager

Elevate the brand’s reach and engagement through strategic paid campaigns on social media. Maximize ROI, expand the reach, and nurture an online community. Deep understanding of the brand to optimize content that resonates with the target audience. Build long-term relationships and a wide community of creators and influencers, by fostering strong connections. Amplify the brand’s message to a wider audience and drive organic engagement (non-paid). DRIVES PAID MEDIA & PERFORMANCE • Develop paid social strategies across key platforms and fit all formats. • Analyze campaign performance. CONTENT AMPLIFICATION • Conceptualize and oversee the creation of engaging content. • Identify high-performing organic content and strategically amplify it through paid promotion, expanding reach and maximizing engagement. PERFORMANCE-DRIVEN CAMPAIGN MANAGEMENT • Manage campaign budgets to ensure efficient allocation. •Paid creator relationship. • Continuously track, analyze, and report on campaign performance metrics , identifying key trends and areas for improvement. • Use data-driven insights to inform campaign adjustments and drive superior results. BUILDS & MANAGE CREATOR COMMUNITIES Strategically identify, recruit, and nurture relationships with a diverse range of creators (top-tier to micro-influencers), tailoring strategies to each group. DRIVE ENGAGING CONTENT & CAMPAIGNS Use social listening to spot trends and insights, craft data-driven campaigns, and empower creators to develop compelling content that aligns with brand message. CREATE & AMPLIFY BRAND EXPERIENCES Design and execute impactful online and offline experiences (events, trips, etc.) that resonate with target audiences and encourage creators to share their experiences for wider reach. TRACK, ANALYSE, & OPTIMIZE Monitor campaign performance, analyse results, and use data-driven insights to optimize strategies and demonstrate the program's value to stakeholders.