Marketing Manager

Curos and Learning Point are part of a family-founded education group running after-school care and English enrichment centres across Singapore. We're looking for a Marketing Lead / Manager to own our growth — driving leads, managing a small team, and working closely with department heads to make sure what we market is something we can genuinely over-deliver on. What you'll be doing: Own the end-to-end lead pipeline across paid, organic, and referral channels Plan and optimise Meta and Google Ads campaigns with a focus on cost-per-lead and conversion quality Set monthly lead targets by centre and programme, reporting performance to the management team Own the quarterly marketing roadmap, aligned to key enrolment seasons (e.g., P1 registration, school holidays) Work closely with department heads (e.g., Head of English) to ensure messaging reflects what the programme genuinely delivers Partner with Centre Leads to ground campaigns in on-the-ground realities — capacity, programme calendars, and enrolment targets Oversee the content calendar across Instagram, Facebook, TikTok, website, and EDM Review and approve all collateral before publication — social content, flyers, email campaigns, and listings Own and manage the marketing budget; track spend and report ROI to leadership Lead and develop a team of 3–4 marketers Manage external vendors and agencies — briefs, timelines, and costs Present strategy and recommendations to the management team on a regular cadence Requirements Bachelor's degree in Marketing, Communications, Business, or a related field At least 5 years of marketing experience, with at least 2 years in a lead or managerial capacity Proven track record in lead generation and performance marketing — able to point to campaigns run and results driven Hands-on experience with Meta Ads Manager and Google Ads; comfortable with analytics dashboards and drawing actionable insights Experience working cross-functionally with non-marketing stakeholders to align campaigns with business objectives Comfortable owning a budget and reporting ROI to leadership Experience managing or mentoring a small team Strong project management and communication skills — able to balance strategy with hands-on execution Familiarity with EDM platforms, Canva, and CRM/lead tracking tools is advantageous Background in education or consumer services is a plus, but not required