Assistant Marketing Manager (Graphic Designer)

Our mission is to build reliable, affordable brands loved by locals, while modernising and elevating the traditional coffeeshop experience. We are seeking a commercially minded, digitally savvy and trend-driven Assistant Marketing Manager (Graphic Designer) to support the growth of food, retail and building local brands. This role works closely with the respective management team with strong cross-functional collaboration across operations and external partners. Who We’re Looking For The commercially minded and results-driven individual who is creative yet operationally disciplined. This person is a strong stakeholder manager who can work across marketing and operations and most importantly has a Passion for food, retail and building local brands! Key Responsibilities Marketing & Brand Growth Campaign Strategy & Execution · Experience in graphic design. · Platforms and loyalty initiatives. · Drive initiatives to increase footfall, delivery sales and brand engagement. · Track, analyse and report on campaign performance with actionable insights for optimisation. Digital & Socia lMedia · Manage and grow official social media platforms and digital channels. · Develop engaging, trend-driven content that resonates with local audiences. · Stay ahead of social trends, viral movements and emerging digital formats to keep brands culturally relevant. · Work closely with agencies, content creators, media and KOLs to amplify brand reach. · Support paid media planning and performance marketing efforts. AI & Innovation · Leverage AI tools to enhance marketing efficiency, content creation, campaign ideation and data analysis. · Experiment with new digital technologies and platforms to improve productivity and creative output. · Continuously explore innovative ways to modernise traditional F&B marketing approaches. Brand & Communications · Ensure consistency in brand positioning and visual identity across all touchpoints. · Design& develop marketing collaterals (print and digital) and oversee production timelines. · Work closely with operations teams to ensure effective campaign rollouts at outlets. · Manage customer feedback channels and support reputation management. Market Intelligence& Partnerships · Conduct competitor and industry research to identify growth opportunities. · Maintain strong relationships with delivery aggregators and strategic partners for joint campaigns. · Coordinate with POS vendors and internal teams on pricing updates and promotional mechanics. Requirements · Positive working attitude with a good personality. · Min.3years of relevant experience in marketing. · Candidate must possess at least a Diploma or Degree in Graphic Design/Marketing/Business or similar subject · Highly organised, responsive and able to manage multiple projects in a fast-paced environment. · Results-oriented, independent, strong work ethic, and a strong team player. · Strong communication skills in English and Chinese (to liaise with stakeholders and tenants). · Social Media Analytics and advertising experience with a good knowledge of the F&B industry will be an advantage. · Strong interest in social media trends, pop culture and viral content, SEO, SEM, WordPress, HTML (not a must) · Comfortable using AI tools for content creation, research and workflow efficiency. · Proficient in Canva, Photoshop, Illustrator or other design software. · Responsive in dealing with multiple stakeholders in a deadline driven environment. · Proficiency in MS Word, PowerPoint and Excel. · Experience in online marketplaces and e-commerce would be a plus. Please kindly include the following information in your resume: