Senior Application Sales Engineer / Application Sales Engineer

About the Role As a Senior Application Sales Engineer / Application Sales Engineer, you will be responsible for developing new business opportunities, managing key customer relationships, and achieving sales and profitability targets within assigned industry sectors such as: Electronics Biomedical & Healthcare General Manufacturing Building & Infrastructure Other Industrial Markets You will work closely with customers, suppliers, partners, and internal teams to provide technical solutions that create value and support customers' operational goals. Key Responsibilities Business Development & Sales Growth Develop and execute sales and marketing plans for assigned industry sectors. Identify and pursue new business opportunities and customer accounts. Generate and manage sales pipelines to achieve revenue and profitability targets. Build strong relationships with customers, contractors, system integrators, and industry partners. Promote company products, sustainability solutions, and services through customer engagement and marketing activities. Customer Relationship Management Conduct regular customer visits to understand business needs and challenges. Provide value-added technical solutions and recommendations. Manage customer relationships to drive long-term business partnerships. Maintain accurate customer information and sales activities in CRM systems. Gather Voice of Customer (VOC) feedback and market insights. Technical Sales & Solution Consulting Provide technical consultation and application support. Recommend suitable products and solutions based on customer requirements. Collaborate with engineering and product marketing team to deliver customer-focused solutions. Sales Operations Prepare monthly sales pipeline reports and quarterly forecasts. Monitor project opportunities and sales progress. Manage quotations, negotiations, and order closures. Ensure timely collection of payments and compliance with credit terms. Work closely with internal stakeholders to achieve sales and operational objectives. Market Intelligence Identify growth opportunities and new market trends in Sustainability development Requirements Qualifications Minimum Diploma in Electrical Engineering, Electronics Engineering, Mechatronics Engineering, Automation Engineering, or related disciplines. Knowledge in industry sustainability trends and customer ESG compliance is an advantage. Candidates with minimum. 2 years of experience are preferred. Fresh graduates are welcome to apply. Technical & Professional Skills Knowledge of industrial automation and sustainability (energy and environmental monitoring) solutions. Understanding of industrial markets and customer applications. Strong sales, negotiation, and business development skills. Excellent communication and presentation abilities. Analytical and problem-solving mindset. Familiarity with CRM systems and sales forecasting processes. Interest in emerging technologies such as Sustainability, Industry 4.0, Cybersecurity etc. Personal Attributes Self-motivated and results-oriented. Strong customer service mindset. Excellent interpersonal and relationship-building skills. Proactive, adaptable, and resilient under pressure. Strong business acumen and commercial awareness. Team player with a positive attitude and professional integrity. What We Offer Attractive salary package with performance-based incentives. Career progression opportunities in technical sales and business development. Exposure to leading industrial technologies and global brands. Training and professional development programmes. Opportunities for regional projects and overseas exposure. Collaborative and supportive work environment. If you enjoy combining engineering expertise with customer engagement and business growth, we'd love to hear from you.