Content & Performance Marketing Executive

About the Role KiX is a game-first social product with a fast-growing regional user base. We're looking for a high-output Content & Performance Marketing Executive to produce a high volume of marketing creatives and copy — and, ideally, run the campaigns that put them in front of users. This is a hands-on role for someone who works fast, iterates constantly, and uses the best tools available (including AI) to scale output. What You'll Do - Produce a high volume of marketing content — ad creatives, copy, social posts and short-form video scripts — at speed and consistent quality - Use AI content tools (e.g. ChatGPT, Midjourney, generative video/image tools) as a core part of your workflow to increase output and iterate quickly - Rapidly test and iterate multiple creative variations for different channels and audiences - Adapt content across formats and platforms (Meta, TikTok, Google, app stores) - (Strong plus) Plan, run and optimise paid campaigns across Meta / Google / TikTok — managing budgets, targeting and performance - Track content and campaign performance (CTR, CPI/CPA, ROAS) and use data to improve - Coordinate with design, product and the Guangzhou team on creative direction What We're Looking For - Proven ability to produce marketing content at high volume and pace, with a strong portfolio to show it - Fluent, enthusiastic use of AI tools to generate and speed up content creation — you see AI as a force multiplier, not a threat - Solid copywriting and visual/creative sense - Data-comfortable — able to read performance metrics and act on them - Self-driven, organised, and able to juggle many outputs at once Nice to Have (a big plus) - Hands-on experience running paid media campaigns (Meta Ads Manager, Google Ads, TikTok Ads) - Experience marketing mobile apps, games or social products - Familiarity with analytics / attribution tools (Google Analytics, AppsFlyer, Adjust) - Working proficiency in Chinese to coordinate with our Guangzhou team What We Offer - A high-ownership role where your output directly drives user growth - A team that embraces new tools and moves fast - Collaborative team across Singapore and Guangzhou How to Apply Send your CV and a portfolio / samples of content you've produced (and campaign results, if any) to hr@letskix.com