Digital Marketing Executive

Digital Marketing Executive KiX — Singapore About the Role KiX is a game-first social product with a fast-growing regional user base. We're looking for a Digital Marketing Executive to help plan and run our digital campaigns across paid, social and organic channels — driving user acquisition, engagement and brand growth. What You'll Do - Plan, execute and optimise digital marketing campaigns across paid media (e.g. Meta, Google, TikTok), social and other channels - Manage day-to-day social media content and community engagement - Track, analyse and report on campaign performance (CTR, CPI/CPA, ROAS, retention) and recommend improvements - Support app store optimisation (ASO) and user acquisition efforts - Coordinate with design, product and external partners/agencies on creative and content - Assist with influencer / KOL outreach and partnership campaign - Keep on top of digital marketing trends and competitor activity What We're Looking For - Hands-on experience in digital marketing, social media or user - Familiarity with paid ad platforms (Meta Ads Manager, Google Ads, TikTok Ads or similar) and analytics tools (e.g. Google Analytics, app attribution tools) - Comfortable working with data — able to read campaign metrics - Strong written communication and a creative, hands-on attitude - Organised, self-driven and able to manage multiple campaigns at once Nice to Have - Experience marketing mobile apps, games or social products - Experience with ASO or app attribution platforms (e.g. AppsFlyer, Adjust) - Working proficiency in Chinese to coordinate with our Guangzhou team What We Offer - A high-ownership role with real impact on how users discover KiX - Collaborative team across Singapore and Guangzhou How to Apply Send your CV and, if available, examples of campaigns you've worked on to hr@letskix.com.