Sales Executive (Key Account)

Company Overview LOTTE CONFECTIONERY (S.E.A.) PTE. LTD. is a leading global confectionery manufacturer headquartered in Seoul, South Korea. As one of the top 5 confectionery companies worldwide, LOTTE is expanding its presence in Singapore and the S.E.A. region. Job Summary Drive sales growth and market presence by managing key accounts, optimizing promotional strategies, and building strong customer relationships within the FMCG supermarket sector. Qualifications & experience Min 2 - 3 years of Key Account Management / Sales Executive Min 1 year in the Management Field (e.g., CMM, NTUC, or DFI ) Experience in Modern Trade is a MUST Experience in an FMCG environment (i.e., Supermarket industry) Excel & PowerPoint skills Education: Diploma or Bachelor Degree Key Account Management Responsibilities: Achieve monthly sales targets for assigned accounts. Collaborate closely with Operations team on assigned accounts to optimize sales, distribution, and merchandising opportunities are maximized to achieve sales targets. Monitor the service level of assigned accounts and minimize loss of sales opportunities. Promotion Strategy & Product Launch: Assist to improve promotion strategies to increase sales and business opportunity Set and establish objectives, marketing and promotional plans together with retailers Gather market research on industry trends and intelligence to expand business opportunities To do new product listing with each supermarket chain and be responsible for the planning and implementation of new product’s launch activities. Responsible for product promotion proposal submission, negotiation, and execution. To liaise and negotiate with supermarket personnel for product’s display space and rental during promotion periods, and to improve the visual merchandising of our products. Propose and execute ways to expand product display for brand awareness in outlets. Relationship Building: Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations, e.g., stock ordering, replenishment Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlet’s potential for maximizing the company's profits. Provide excellent customer service and enhance customer relationships. Build effective business relationships with customers to meet their needs while protecting the company’s interests. Sales Development: Assist in developing and implementing sales activities (NCP, Promotion, thematic campaign). Monitor and track marketing expenses to ensure that trade spend is within budget Analyze category, brand sales, and promotions of KAs for business opportunities to grow sales, volume, and distribution Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness Conduct quarterly and/or bi-yearly business reviews with assigned KAs to improve sales performance and further develop the business.