Digital Marketing Executive

Job Summary Join Lynn Aesthetic, a professional company established since 1985, providing quality facial, body, and therapeutic services. Drive digital marketing initiatives to grow brand presence and customer engagement across e-commerce and social media platforms. Responsibilities Plan, develop, and execute marketing strategies to increase brand awareness and customer engagement Develop and implement comprehensive digital marketing campaigns to enhance online presence and drive sales Acquire new clients through targeted marketing and business development activities Retain existing customers by executing effective customer engagement and loyalty programs Manage social media marketing efforts including content creation, scheduling, and performance analysis Collaborate with influencers to expand brand reach and credibility Oversee brand management to maintain consistent messaging and visual identity Manage and optimize online stores on platforms such as Lazada, Shopee, and Instagram to maximize sales Create engaging, SEO-optimized content for website and social media to attract and retain target audiences Plan, curate, and coordinate content across all social media channels to support marketing objectives Conceptualize and execute marketing campaigns from start to finish to meet defined goals Organize and manage advertising and promotional activities to support business growth Develop corporate partnerships to enhance marketing opportunities Design marketing graphics and video content to support campaigns and brand storytelling Required competencies and certifications Minimum 1 to 3 years of marketing experience with demonstrated ability to work independently and take initiative Proficient in social media marketing and content strategy development Skilled in implementing and optimizing Facebook and Google Ads campaigns to improve ROI Experienced in using data analytics tools such as Google Analytics to measure campaign performance Strong written communication and organizational skills to create relevant content that generates sales opportunities Ability to manage projects from conceptualization through completion in a fast-paced environment Preferred competencies and qualifications Experience in the Beauty or Retail industry preferred Experience in crafting marketing collateral and communicating through various media platforms preferred Diploma or Degree in Marketing, Business, Communications, or equivalent preferred Other Information Working Environment Office-based role located in Ubi Monday to Friday, 9am to 6pm Off on Saturdays, Sundays, and Public Holidays