About this role
The role focuses on designing and executing marketing measurement capabilities, specifically Marketing Mix Modeling, to optimize ROI and business outcomes. It involves translating complex analytics into actionable business recommendations and managing stakeholders across a global organization.
Requires a 4-year degree in business, marketing, or statistics and at least five years of experience in marketing, strategy, or consultancy. Candidates must demonstrate strong quantitative skills and proficiency in tools like Excel, Power BI, or Alteryx.
What they're looking for
Marketing Mix ModelingMarketing ROIA/B TestingStakeholder ManagementData AnalysisStrategic PlanningProblem SolvingCritical Thinking
Frequently asked questions
What does a Senior Manager, Marketing Strategy & Performance at Marriott do?
The role focuses on designing and executing marketing measurement capabilities, specifically Marketing Mix Modeling, to optimize ROI and business outcomes. It involves translating complex analytics into actionable business recommendations and managing stakeholders across a global organization. Requi…
What skills does this Senior Manager, Marketing Strategy & Performance role need?
Key skills for this role include Marketing Mix Modeling, Marketing ROI, A/B Testing, Stakeholder Management, Data Analysis, Strategic Planning.
How much does a Senior Manager, Marketing Strategy & Performance at Marriott pay?
The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.
Is this Senior Manager, Marketing Strategy & Performance role remote, hybrid, or on-site?
This role is on-site, based in Singapore.
How do I apply for this Senior Manager, Marketing Strategy & Performance role?
You can apply directly on Marriott's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.