Digital Marketing & E-Commerce Specialist

About the company At Miraco Nutripharm, we are dedicated to advancing health & improving lives. Our goal is to relieve 1 billion people worldwide of pain & discomfort. If you know of anyone who has been worried about or suffered from any health problems, join us in making a positive impact by reducing the pain & distress others have to endure. Job description We are looking for a Digital Marketing & E-Commerce Specialist to be the visionary link between our brand identity & measurable e-commerce performance. You will shape how our health brands communicate across Shopify, Shopee, Lazada & social media. This role is responsible for developing high-impact creative strategies & producing assets (visual, video, copy) designed to drive traffic, increase conversion rates & drive overall revenue growth for our Shopify, Shopee, Lazada & TikTok E-Commerce stores. You will work across multiple channels & markets to plan, create & optimize content that builds awareness, strengthens partnerships & supports the expansion of our business. You won't just be creating content; you will be engineering 'Performance Stories' that turn scientific evidence into consumer trust & measurable revenue. This role is ideal for someone who enjoys balancing creativity, analytics & brand strategy in the health supplement industry. Key Responsibilities 1. Creative & Performance Strategy Full-Funnel Content: Craft tailored strategies for B2C & B2B audiences optimized for platform-specific formats (e.g. Meta carousel ads, Meta/TikTok Reels, Shopee/Lazada e-commerce banners & Klaviyo email/whatsapp marketing) A/B Testing & Data Insights: Develop clear hypotheses for creative elements (hooks, CTAs, visual styles) & run A/B tests to improve Click-Through Rates (CTR) & Return on Ad Spend (ROAS) Audience Segmentation: Translate target audience data & segmentation provided by media buyers into resonant creative themes, ensuring content speaks directly to different stages of the marketing funnel (awareness, consideration, conversion) Competitive Intelligence: Identify emerging hooks & messaging trends in the wellness/supplement industry to keep our brands ahead of the curve 2. In-House Content Production & Execution Performance Creative Development: Lead end-to-end creative production for organic & paid media (Meta, TikTok, Google/YouTube) with a focus on high-volume, quick-turnaround testing Video & Static Creation: Rapidly produce & edit native social content, including: Video: Fast-paced assembly of UGC-style content, product demos & testimonials (CapCut/Premiere) Static: Adapting product photography into high-performing ad variations & storefront banners Generative AI Integration: Utilize AI tools & prompt engineering to efficiently generate high-quality video & image assets for rapid testing cycles Copywriting: Write high-converting ad copy, landing page headlines & captions that align with brand voice & regulatory requirements Asset Management: Ensure all campaign assets are correctly tagged, archived & deployed across Shopify, Shopee, Lazada & TikTok storefronts 3. E-commerce Growth & Social Account Management E-Commerce Storefront Custodian (Shopify, Shopee, Lazada, TikTok): Integrate winning creative messages into e-commerce storefronts (product pages, banners) to ensure a seamless customer journey for maximum sales conversion Social Accounts Ownership & Community Manager: Act as the "Brand Guardian" for Miraco’s official accounts on Meta (FB/IG) & TikTok. Ensure all profiles are optimized for conversion, featuring up-to-date bios, Linktree/Shopify integrations & high-lighted stories Content Programming & Scheduling: Develop & maintain a consistent content calendar that balances "Digital Pearls" (educational), Lifestyle (relatable) & Promotional (sales-driven) posts Active Social Listening: Use comments & DMs to identify "pain points" to fuel new content hooks User Generated Content (UGC) Mining: Identify & curate customer testimonials from the community to use as high-converting growth assets Growth Analytics: Monitor account health metrics (Follower growth, Engagement Rate, Profile Visits) & use these insights to refine the organic reach strategy Data-Driven Optimization: Work with the Marketing Manager to analyze performance reports, identifying which creative variables are driving revenue on Shopify & Marketplaces. Apply insights & analytics to refine content effectiveness continuously 4. Performance Media & Technical Tracking Paid Media Exec…