E-Commerce & Social Commerce Executive

About the role MXHL PTE LTD is a fast-growing logistics and e-commerce enabler based in Singapore. Through our platform uParcel, we support businesses with last-mile delivery and are expanding into social commerce, helping brands grow their sales on TikTok Shop, Shopee, and other digital channels. We are looking for a hands-on and independent E-commerce & Social Commerce Executive to drive content, live selling, and marketplace operations. What you'll be doing 1. Social Media & Content Creation Plan, create and publish creative content on TikTok and Instagram Build network with Affiliates for sponsored postings and product samples Build Brand kit for each channel, identify trending content formats and adapt them for brand use Shoot and edit short-form videos (Reels, TikTok) Maintain a consistent posting schedule 2. Live Commerce (TikTok / Instagram Live/Shopee) Plan and host live selling sessions Prepare engaging scripts, promotions, and product showcases Engage with viewers and drive conversions during live sessions Analyse live performance and improve results 3. Marketplace Management (Shopee & TikTok Shop) Upload and optimise product listings (titles, descriptions, images) Manage pricing, promotions, and campaigns Monitor stock levels and coordinate with fulfilment team Ensure smooth order processing and customer experience 4. Campaign & Performance Management Execute platform campaigns (e.g. 9.9, 11.11, flash sales) Track performance metrics (sales, conversion rates, engagement) Suggest improvements based on data insights 5. Coordination & Operations Work closely with internal logistics team (uParcel) for fulfilment Source and Liaise with affiliates, suppliers, brands, and partners Ensure timely execution of all campaigns and content plans Requirements 2-3 years of experience in e-commerce, social media, or digital marketing Familiar with TikTok, Instagram, Shopee, and/or TikTok Shop Comfortable appearing on camera and hosting live sessions Basic video editing skills (CapCut, Canva, or similar) Creative ideas with Strong execution skills and attention to detail Hands on and able to independently perform the work requirements without supervision Good-to-Have Experience running TikTok Live or live selling Experience managing Shopee or TikTok Shop backend Understanding of social commerce trends in Singapore/Malaysia Basic knowledge of ads (TikTok Ads / Shopee Ads) Personality Traits Proactive and hands-on (not afraid to execute) Creative but also data-driven Comfortable working in a fast-paced startup environment Strong communication and problem-solving skills KPIs (What Success Looks Like) Consistent content output (e.g. 3–5 posts per week) Growth in followers and engagement Successful execution of live sessions Increase in sales and conversion rates Accuracy and efficiency in marketplace operations Salary & Benefits Salary range: SGD 3,000 – SGD 4000 (depending on experience) Performance-based incentives (optional) Opportunity to grow into a managerial role Exposure to fast-growing e-commerce and logistics industry How to Apply Interested candidates should submit: Resume Portfolio (TikTok / IG content, if any) (Optional but highly encouraged) A short video introducing yourself or sample content that was created on tiktok or instagram