Marketing Executive

Company Overview NetFarmer is a Singapore-based HubSpot Diamond Partner helping B2B companies across Asia grow smarter. We combine deep HubSpot expertise with proprietary technology to deliver end-to-end CRM, marketing automation, and China market integration from one team. Job Summary Join NetFarmer’s delivery team as a client-facing marketing professional executing digital campaigns and guiding clients through HubSpot onboarding and training. This role suits those passionate about CRM, marketing execution, and confident client communication. Responsibilities Plan and execute inbound marketing campaigns using HubSpot Marketing Hub tools including email, landing pages, workflows, CTAs, and forms to drive client engagement Build and manage lead nurturing sequences and segment audiences to optimize campaign effectiveness Support clients with content marketing, social media scheduling, and generate campaign performance reports with actionable insights Monitor campaign metrics and deliver clear, data-driven reports to clients for informed decision-making Guide new clients through HubSpot portal setup, including CRM structure, pipelines, user permissions, and dashboards to ensure smooth onboarding Conduct onboarding training sessions (1-on-1 or group) to enable client teams to adopt HubSpot confidently and independently Document standard operating procedures and create customized training materials aligned with client workflows Support data migration tasks such as list imports and property mapping during client onboarding to maintain data integrity Serve as the primary day-to-day contact for assigned client accounts, managing relationships and expectations Run regular client check-ins and project update meetings to ensure alignment and progress toward goals Coordinate internally with technical and strategy teams to deliver integrated solutions that meet client objectives Manage multiple client projects independently while maintaining high-quality standards and timelines Required competencies and certifications 1–3 years of experience executing digital marketing campaigns in agency or B2B settings Hands-on experience running at least two types of campaigns among email, social media, paid ads, or content marketing Native-level English communication skills, both written and verbal, with confidence in client presentations Ability to understand Mandarin to engage with Chinese-speaking stakeholders during client meetings Ability to work independently and manage multiple client projects simultaneously Preferred competencies and qualifications HubSpot certifications in Marketing Hub, Inbound, CMS, or Sales Hub Prior agency experience or working with B2B clients Familiarity with CRM concepts such as contact lifecycle, deal stages, and lead scoring Basic knowledge of SEO, Google Analytics, or Meta Ads Experience using tools like Canva, Notion, and Loom for client training and documentation