Marketing

Job Responsibilities 1. Social Media Management & Content Creation Platform Operations: Manage and grow the company’s presence across key platforms in Singapore, specifically Xiaohongshu (Red), Instagram, Facebook, and TikTok. Content Production: Photograph and film completed renovation projects, showroom setups, and material samples. Create engaging visual content (reels, carousels, before/after transformations). Copywriting: Write compelling, localized captions in both English and Mandarin to appeal to Singaporean homeowners (BTO/Resale HDB, Condos, and Landed properties). Community Engagement: Respond to comments, direct messages (DMs), and inquiries promptly to convert followers into leads. 2 Market Research & Data Analysis Competitor Analysis: Monitor competitors’ pricing, promotional strategies, and custom-furniture trends in Singapore. Performance Tracking: Prepare monthly marketing reports tracking Key Performance Indicators (KPIs) such as Cost Per Lead (CPL), engagement rates, and ROI on ad spend. Preferred competencies and qualifications 1 Ability to multitask and manage deadlines effectively to meet project timelines 2 Strong communication and organizational skills to coordinate tasks and collaborate with stakeholders 3 Creative thinking with attention to detail to produce engaging and accurate marketing content 4 At least Dipolma (or equivalent)