Digital Marketing Executive

Digital Marketing & Website Management Manage and update the company website, ensuring content is accurate, relevant, and optimized for user experience. Plan and execute digital marketing campaigns across various channels. Monitor website performance and digital campaign metrics. Ensure all online content complies with healthcare marketing guidelines and regulations. Social Media Management Plan, create, and schedule content across social media platforms (e.g., LinkedIn, Facebook, and Instagram). Monitor social medical engagement and respond to comments or messages where appropriate. Track social media analytics and provide performance reports. Develop strategies to grow audience engagement and brand visibility. Design & Visual Content Design marketing materials such as social media graphics, posters, brochures, and digital banners. Ensure visual branding is consistent across all marketing channels. Work with internal teams to create visuals for campaigns and announcements. Content Creation Create engaging content including articles, captions, newsletters, and promotional materials. Support the development of healthcare-related educational content for patients and the public. Collaborate with health professionals to ensure content accuracy. Event Marketing Support Assist in the promotion of healthcare events, workshops, and campaigns. Design event marketing materials and digital invitations. Provide marketing support before, during, and after events. Coordinate social media coverage for events. Requirements Diploma or Degree in Marketing, Communications, Digital Media, or a related field. Prior experience in digital marketing or content creation (health care experience is a plus). Proficiency in design tools such as Canva, Adobe Create Suite, or similar. Experience managing websites and social media platforms. Strong writing, communication, and creative skills. Ability to manage multiple projects and meet deadlines.