Product Marketing Manager, Tech (Contract Role)

Our client is a leading global technology company, and they are looking for a Product Marketing Manager to drive product marketing initiatives, campaign execution, and go-to-market strategies. This role will partner closely with cross-functional teams to deliver data-driven marketing programs, generate user insights, and support business growth across regional and global markets. This is a contract role ending on 12 Apr 2027. Responsibilities Develop and execute product marketing and go-to-market strategies for new and existing products. Plan, manage, and optimize integrated marketing campaigns across multiple channels to achieve business objectives and OKRs. Conduct market research, user research, and competitive analysis to identify customer insights, market opportunities, and growth areas. Define product positioning, value propositions, messaging, and marketing narratives for target audiences. Analyze campaign and product performance using qualitative and quantitative metrics, providing recommendations for continuous improvement. Develop marketing content, campaign assets, and communication materials aligned with brand and product strategy. Monitor industry trends, customer behavior, and market developments to support strategic decision-making. Requirements 8+ years of experience in product marketing, brand marketing, or integrated marketing within a technology or digital business environment. Strong understanding of go-to-market strategy, product positioning, and campaign management. Experience conducting market research, user research, and customer insight analysis. Strong analytical skills with the ability to interpret marketing performance data and develop actionable recommendations. Excellent stakeholder management skills with experience collaborating across Product, Sales, and Global teams. Experience developing marketing content, messaging, and value propositions for different customer segments. Strong project and program management skills with the ability to manage multiple initiatives simultaneously.