Marketing Automation Engineer, Contract Role (Salesforce Marketing Cloud)

Our client is a leading global technology company seeking a Marketing Automation Specialist to drive the planning, execution, and optimization of data-driven marketing campaigns across multiple digital channels. This role combines marketing operations, automation, and analytics to deliver personalized customer engagement at scale across global markets. This is a 12-month contract role ending on 31 December 2026 , with the potential for renewal subject to business needs and meeting performance standards. Responsibilities Plan, build, and execute omnichannel marketing campaigns across email, push notifications, in-app messaging, and other digital channels. Develop audience segmentation and targeting strategies using SQL to support personalized marketing initiatives. Design, build, and optimize automated marketing workflows using Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio, and AMPscript. Partner with marketing, product, and analytics teams to translate business objectives into scalable campaign strategies. Monitor campaign performance, analyze key metrics, and recommend optimizations to improve engagement and conversion. Maintain data quality and integrity across marketing platforms and systems. Document workflows, standard operating procedures, and best practices to support operational excellence and scalability. Requirements 5–7 years of experience in marketing operations, CRM marketing, marketing automation, or a related field. Strong proficiency in SQL for data extraction, audience segmentation, and campaign analysis. Hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio, and AMPscript. Proven experience managing and optimizing omnichannel marketing campaigns. Strong understanding of audience segmentation and customer targeting strategies. Analytical mindset with the ability to translate campaign data into actionable insights. Excellent communication, stakeholder management, and project coordination skills. Ability to work independently in a fast-paced, cross-functional environment.