Digital Marketing Executive

Main Responsibilities Plan, create and execute digital marketing campaigns across social media platforms (Facebook, Instagram, Tiktok, Wechat, Little Red Book) and websites to create interest and for lead generation. Design a content calendar to nurture leads through email marketing and social media advertising. Write contents and creative copy for social media posts, captions, emails, website content, and other marketing materials. Conduct research, analyses for new trend and fresh ways to execute on social media contents and postings Create and curate engaging contents (images, videos, headlines, etc.) for social media posts. Monitor and analyse campaign performance metrics to provide actionable insights. Manage and create social media contents and postings. Plan, create and execute an SEO and SEM strategy. Analyse our online web traffic, propose ways to increase web traffic, increase conversion rates. Create, manage and grow online communities to enhance brand visibility Handle enquiries and feedback on social media. Requirements : Diploma/Degree in Marketing or Communications. Minimum 2~3 years’ experience in Digital Marketing. Experience in Search Engine Marketing (SEM)/ Search Engine Optimisation (SEO), Paid Search (PPC) and in-depth experience with website analytics tools is an advantage. Proficient in AI apps or e-marketing apps/software, Adobe Photoshop, Illustrator, InDesign, Video Editing, Image Editing is preferred. Experience in Facebook Ads Manager, Google Ads, SEO, SEM and email marketing best practices. Preferably bilingual in spoken and written English and Chinese so as to liaise with English and Mandarin speaking clients