Senior Executive/Assistant Manager, Employer Branding

About the Company Our client is notably one of the largest and reputable global airline companies, with a strong international prestige. Established in the late 1900’s, they have come a long way, and have evolved from a regional airline to one of the most respected and renowned travel brands around the world. With their current rapid expansion and growth, they are currently looking for a dynamic and passionate HR Practitioner to join their ranks, as their Senior Executive/Assistant Manager in Employer Branding. About the job As the Senior Executive/Assistant Manager in Employer Branding, you will drive the overall employer branding externally and within the organization and support the development and execution of a comprehensive employer branding strategy as well as create and implement favorable initiatives to elevate the firm’s brand Establish key employee value propositions that are aligned with market expectations as well as meet the aspirations of internal staff Collaborates closely with various internal and external stakeholders to develop campaigns and communications to promote employer branding effectively through various platforms and channels, including but not limited to career microsite, social media and recruitment events Assists to curate and manage brand ambassadors programme by planning and execution of events to promote and drive overall employer branding both internally and externally Develop and deploy communication campaigns externally to enhance employer brand awareness through various channels Create and produce favorable content to support employer branding such as curating employee stories and social media postings Initiate the EVP/employer branding activities creatively and roll out designed employer branding programs in alignment with the firm’s employer branding strategy Monitor, measure and enhance the overall effectiveness of employer branding campaigns and communications Assists in developing and executing initiatives to build strong brand advocacy amongst employees to strengthen the firm’s culture and core values About the team Reporting to the Manager in Culture and Engagement directly, you will work closely with the Talent Acquisition and Public Affairs team to ensure that the organization’s people strategies are achieved through development, application and execution of employer branding initiatives. You will create and deliver projects and campaigns that are innovative and accessible to a diverse workforce aligning to the firm’s business objectives. Skills & Qualifications Required To be a successful candidate, you should possess at least a Bachelor Degree, within areas of Human Resources/ Business, or related disciplines, with at least 4 years of experience in driving employer branding initiatives. Ideally, you should be well-versed in utilizing digital and social media to promote and communicate on employer branding, as well as experiences in using analytic tools as well as content development. To apply online, please use the “apply” function, alternatively, you may contact Gwendelyn at 6510 1350. (EA: 94C3609/ R2198474)