Manager / Assistant Manager, Loyalty Marketing

Job Responsibilities Execute casino loyalty programs, customer engagement strategies, customer segmentation, CRM and marketing activities Analyze overall effectiveness of loyalty marketing programs Assist in the development and implementation of customer engagement strategies to increase customer interaction and loyalty across omni channel platforms. Assist in managing and executing of loyalty marketing campaigns and promotions Update and maintain all policies and procedures of approved program activities and campaigns are prepared and executed in compliance with the Company and statutory regulations Coordination of activities and functions with supporting departments on casino guest retention Perform cohort analysis and drive insights for ongoing program refinements Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) Plan and execute reward catalogs and ensure a seamless redemption experience for customers Leverage on technology to elevate every customer’s touchpoint and ensure customer engagement experiences are consistent and optimized Job Requirements Degree in Marketing, Business Administration, or a related field Proficiency with CRM systems and digital marketing platforms, including omni channel platforms Prior experience in partnership engagement is a plus Ability to work effectively under pressure and manage multiple projects with tight deadlines Good communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders Minimum of 3 years’ experience in loyalty marketing, CRM or related field. Candidates with more years of relevant experience may be considered for more senior roles.