Senior E-Commerce Executive

Senior E-Commerce Executive About the Role We are looking for an experienced E-Commerce & Brand Manager to take full ownership of our brand across all online marketplaces and live commerce channels. You will drive sales, plan campaigns, and lead a small team of designers and admin support. This is a hands-on leadership role for someone who can run the entire brand independently and deliver results. Key Responsibilities Take full responsibility for the brand's overall e-commerce performance, sales growth, and profitability Manage and optimise official stores on Shopee, Lazada, and TikTok Shop Plan and execute promotions, marketing campaigns, and seasonal sales activities Set up, schedule, and manage TikTok Live sessions to drive live-commerce sales Source, brief, and manage livestream hosts/streamers to ensure engaging and on-brand content Coordinate with designers on product visuals, banners, and campaign creatives Supervise admin staff on order processing, listings, and daily store operations Monitor sales data, analyse performance, and adjust strategy to hit targets Manage inventory coordination, pricing, and platform promotions across all channels Requirements Proven experience managing e-commerce brands on Shopee, Lazada, and TikTok Strong track record in running promotions, campaigns, and live-commerce sessions Experience working with or managing livestream hosts/streamers Able to lead and coordinate a small team (designers and admin) Strong analytical skills — comfortable reading sales data and making decisions Independent, results-driven, and able to own the full brand end to end Good communication skills; ability to work with cross-functional teams Prior experience in a similar full-ownership or managerial e-commerce role preferr