Social Media Executive

SOCIAL MEDIA EXECUTIVE Employment Type: Full Time, Permanent Monthly Salary: SGD 2,500 – 4,000 (basic, depending on experience, skills and portfolio) Additional Incentive: Performance-based commission on qualifying customer packages generated through the employee's social media content, in accordance with the company's prevailing commission policy. Job Overview We are looking for a creative and hands-on Social Media Executive to manage our day-to-day social media content and maintain a consistent online presence across Xiaohongshu (小红书), Facebook, Instagram, TikTok and Lemon8. This is a content creation and posting role , not a traditional marketing or advertising position. The objective is straightforward: publish engaging content consistently, raise the company's online exposure, and help more potential customers discover our services. Where customers are attracted through the content you produce and subsequently purchase qualifying packages, you will be eligible for an ongoing commission from those packages, subject to the company's commission and customer-attribution policy. The stronger your content performs, the more you earn. Key Responsibilities Content Creation Plan, film, edit and publish short-form content — videos, Reels, TikTok videos, Stories, photographs and posts. Capture daily operations, customer experiences, staff introductions, services, promotions and behind-the-scenes moments. Turn ordinary workplace and service moments into relatable, shareable content. Write clear and engaging captions in English and Chinese. Appear on camera where required, for service introductions, outlet features and staff or customer interviews (with their consent). Posting and Account Management Maintain a regular and consistent posting schedule across all assigned platforms. Prepare a practical weekly or monthly content plan. Adapt each piece of content into the format best suited to each platform. Optimise captions, hashtags, titles, covers and posting times. Monitor comments and direct messages, and handle basic engagement. Refer complaints, sensitive comments and customer-service matters to management promptly. Ensure all published content is accurate, appropriate and consistent with the company's image. Trends and Content Improvement Keep up to date with trending topics, video formats, popular audio and platform changes, and adapt suitable trends into brand-safe content. Review basic performance data (views, reach, engagement, saves, shares and enquiries), identify what attracts customer enquiries, and adjust content accordingly. Internal Coordination Work with outlet managers and colleagues to capture timely and authentic content, without disrupting daily operations or customer service. Attend company events, roadshows or external filming locations when required. Organise and maintain content files, footage, photographs and posting records. Requirements Diploma in Digital Media, Mass Communication, Multimedia, Communications or a related field is preferred but not compulsory. Candidates with relevant experience and a strong portfolio will be considered regardless of formal qualifications. Experience in social media content creation, short-form video or account management is preferred. Fresh graduates with strong practical skills and a suitable portfolio are welcome to apply. Hands-on user of Xiaohongshu, Facebook, Instagram, TikTok and Lemon8. Able to film and edit short-form video independently using a mobile phone. Proficient in CapCut, Canva or similar tools; Adobe Premiere Pro or Final Cut Pro is an advantage. Good written and spoken English. The ability to write and communicate in Mandarin is an advantage, as the role involves producing bilingual content and managing Chinese-language platforms such as Xiaohongshu. Comfortable appearing on camera and speaking with customers and colleagues. Familiarity with AI-assisted content creation tools is an advantage. Creative, organised, responsible and able to work independently across multiple platforms while meeting posting deadlines. Willing to work occasional evenings, weekends or public holidays when filming is required for special events. Please submit a portfolio of previous videos, photographs, social media posts or other creative work with your application, where available. Remuneration Basic monthly salary of SGD 2,500 – 4,000, depending on experience, skills and portfolio. Ongoing performance-based commission on qualifying customer packages generated direc…