Digital Marketing Executive

Digital Marketing Executive About The Company Sing Investments &Finance Limited has more than 60 years of lending experience in the financing arena in Singapore. Our core activities include the acceptance of fixed and saving deposits from the public as well as the provision of loans and credit facilities to individuals and corporations, particularly the Small and Medium Enterprises (SMEs) in Singapore. The relationships that have been built over the years have earned us the reputation as one of Singapore's trusted finance companies. We are seeking dynamic individuals to grow with us and to continue building relationships with our valued customers. Job Description We are seeking a creative, proactive, and digitally savvy Digital Marketing Executive to support our digital marketing, and brand awareness initiatives. Digital Content & Social Media Create and design digital marketing materials, including social media posts, EDMs, website banners, landing pages, advertisements, mobile banners, poster, TikTok videos, and other digital-related assets. Produce engaging materials for social media channels, TikTok, and other digital platforms, including scripting, filming, and video editing. Assist with the management, evaluation, and optimization of digital assets, along with overseeing their effectiveness and performance. Stay abreast of social media trends, industry developments, and emerging digital marketing best practices to create relevant and engaging content. Campaign Support Assist in planning and scheduling campaign calendars. Support campaigns, launches, events, and promotions. Ensure brand and creative consistency across all campaign platforms. Digital Marketing & Analytics Monitor and analyse digital marketing performance. Track metrics using tools like Google Analytics and Meta Insights. Conduct competitor analysis. Prepare reports and recommend improvements. SEO& Website Management Review and update website content and assets where applicable. Support SEO and website optimization initiatives to improve online search visibility and user experience. Coordinate with stakeholders and vendors. Design & Brand Governance Ensure all marketing materials adhere to corporate branding, design standards, and communication guidelines. Coordinate with internal stakeholders, external vendors, and agencies to support the timely delivery of marketing campaigns and projects. Other Responsibilities Provide support for marketing events, campaign launches, and other ad-hoc departmental initiatives. Requirement A Diploma / Degree in Digital Media, Graphic Design, Communications, Fine Arts, or a related discipline. Passionate about digital marketing, social media management, content creation, and graphic design, with a keen interest in developing creative and engaging campaigns. Proficient in design applications such as Adobe Illustrator, Photoshop, InDesign, photo-editing and video editing software, and knowledge in MS Word, Excel and PowerPoint. Familiar with content creation for TikTok, Facebook, Instagram, and other social media platforms. Knowledge of Google Analytics, Meta Business Suite, SEO, website content management and digital marketing best practices. Experience in the banking, finance, or financial services industry is a plus. Ability to work independently and as part of a team to fulfil demanding job deadlines. Strong creative and visual skills with attention to detail. Excellent written and verbal communication skills. Self-motivated, proactive, and able to work independently as well as collaboratively in a team environment. Able to manage multiple projects and meet deadlines in a fast-paced environment. *Salary will commensurate with relevant qualifications, skill sets and experience.