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Executive / Senior Executive - Communications & Public Relations

Singapore Indian Development Association (Sinda)

D08 Little IndiaFull TimeS$3,000 – S$4,800/mo

Posted 27 Jul 2026

About this role

[Contract Position] Job Description: You will play a key role in supporting and advancing SINDA's brand, public profile, and stakeholder engagement efforts. The role involves developing compelling content, executing communication campaigns, managing media relations, producing publications, and coordinating communications projects to strengthen SINDA's outreach and reputation. The position (Executive or Senior Executive) will be commensurate with the candidate's qualifications and relevant experience. Responsibilities: 1. Brand Storytelling & Communications • Research, write, and edit articles, press releases, speeches, key messages, and other corporate communications materials across digital and print platforms • Develop compelling stories that showcase SINDA's impact and amplify stakeholder voices • Contribute to the planning and execution of communications and marketing campaigns • Support content creation for videos, photo shoots, social media, websites, EDMs, and other outreach materials • Identify and recommend suitable channels to enhance audience engagement and outreach 2. Media Relations & Strategic Communications • Develop media pitches and identify newsworthy story angles • Build and maintain relationships with media representatives and key stakeholders • Coordinate media interviews, publicity opportunities, and media events • Support media enquiries and crisis communication efforts when required • Monitor media coverage, analyse visibility and impact, and provide regular reports and recommendations 3. Publications & Collateral Development • Manage the production of publications such as annual reports, newsletters, brochures, and other marketing collateral • Proofread, fact-check, and ensure consistency in messaging and brand standards • Liaise with internal stakeholders, vendors, and external partners to ensure timely delivery of communication materials 4. Project Management & Stakeholder Engagement • Coordinate communications projects involving multiple stakeholders, timelines, and deliverables • Work closely with internal divisions, external partners, vendors, and media contacts to ensure quality and timely execution • Support divisional initiatives, special projects, and organisation-wide events • For Senior Executive position, to provide guidance and mentorship to junior team members where required Requirements: • Diploma or Degree in Mass Communications, Journalism, Communications & New Media, Media Studies, or a related field • Relevant experience in communications, public relations, media relations, content development, or marketing communications. Senior Executive candidates should possess at least 3 years of relevant experience • Strong understanding of Singapore's media landscape and communications environment • Excellent written and verbal communication skills in English • Proficiency in Tamil is required as the role regularly involves developing, reviewing and translating Tamil-language communication materials, engaging Tamil-speaking stakeholders and media representatives, and supporting outreach initiatives targeting the Tamil-speaking community • Familiarity with design and content creation tools (Canva/Adobe Suite) as well as publication production is an advantage • Good organisational, multitasking, and time-management skills • Strong problem-solving skills and attention to detail • Ability to adapt quickly and work in fast-paced environments • Participate in Divisional and SINDA-wide events when required • Flexible to work on weekday evenings and Saturdays. Time-off arrangements for approved additional hours worked will be provided in accordance with organisational policies and applicable employment legislation As part of our selection process, shortlisted candidates will be required to complete a written assessment. Candidates who perform well will be contacted to proceed to the subsequent stage of the recruitment process. Our Welfare: We aim to take care of your well-being. We provide: Career development opportunities Flexible working hours AWS/ Bonuses Health insurance Wellness programmes Interested candidates are invited to submit their resumes together with their expected salary. Only shortlisted candidates will be notified. We thank all applicants for their interest. Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by SINDA to ca…

What they're looking for

Marketing Communications MaterialsBrand StorytellingSEMMarketing Communications Campaigns

Frequently asked questions

What does a Executive / Senior Executive - Communications & Public Relations at Singapore Indian Development Association (Sinda) do?

[Contract Position] Job Description: You will play a key role in supporting and advancing SINDA's brand, public profile, and stakeholder engagement efforts. The role involves developing compelling content, executing communication campaigns, managing media relations, producing publications, and coord…

What skills does this Executive / Senior Executive - Communications & Public Relations role need?

Key skills for this role include Marketing Communications Materials, Brand Storytelling, SEM, Marketing Communications Campaigns.

How much does a Executive / Senior Executive - Communications & Public Relations at Singapore Indian Development Association (Sinda) pay?

This role lists a salary of S$3,000 – S$4,800 per month.

Is this Executive / Senior Executive - Communications & Public Relations role remote, hybrid, or on-site?

The listing is based in D08 Little India. Check the posting for remote or hybrid options.

How do I apply for this Executive / Senior Executive - Communications & Public Relations role?

You can apply directly on Singapore Indian Development Association (Sinda)'s careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.