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Director, Lifecycle Marketing

Singtel Group

SingaporeFull-timeOn-site

Posted 5 Jun 2026

About this role

Lead the conceptualization and execution of customer lifecycle marketing strategies to drive retention, upsell, and revenue growth. Oversee the integration of AI-enabled personalization and data-driven decisioning engines to optimize the consumer base. Requires a bachelor's degree in Business or a related field, with an MBA preferred and extensive experience in lifecycle marketing within large corporations. Must possess strong leadership skills and expertise in customer analytics, AI transformation, and stakeholder management.

What they're looking for

Lifecycle MarketingChurn ReductionCustomer RetentionAI-Enabled MarketingHyper-PersonalizationCustomer AnalyticsStakeholder ManagementBudget Management

Frequently asked questions

What does a Director, Lifecycle Marketing at Singtel Group do?

Lead the conceptualization and execution of customer lifecycle marketing strategies to drive retention, upsell, and revenue growth. Oversee the integration of AI-enabled personalization and data-driven decisioning engines to optimize the consumer base. Requires a bachelor's degree in Business or a r…

What skills does this Director, Lifecycle Marketing role need?

Key skills for this role include Lifecycle Marketing, Churn Reduction, Customer Retention, AI-Enabled Marketing, Hyper-Personalization, Customer Analytics.

How much does a Director, Lifecycle Marketing at Singtel Group pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Director, Lifecycle Marketing role remote, hybrid, or on-site?

This role is on-site, based in Singapore.

How do I apply for this Director, Lifecycle Marketing role?

You can apply directly on Singtel Group's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.