Assistant Director, Branding & Merchandising

At Sport Singapore (SportSG), we aspire to transform the nation through an active lifestyle designed around innovative, fun and meaningful sporting experiences. Sport has the unique ability to bring people together through play, regardless of age, gender, race, ability or social status. It imparts life values, nurtures character and builds resilience. It inspires and evokes the Singapore spirit through shared experiences and strengthens our national identity. We help Singaporeans Live Better Through Sport. SportSG is constantly on the lookout for individuals who are passionate about what they do. Anchored in our values of Passion for Sport, Strength through Teamwork and Care for People, we believe in working and playing, not just as a team, but as a family. 1. Develop overall Games brand strategy, positioning, narrative and theme • Lead brand proposition development including logo, tagline, mascot, and visual identity elements • Oversee appointment and management of creative agencies for brand development and test • Develop comprehensive brand guidelines and conduct familiarisation workshops • Develop the brand guidelines and templates for the various Functional Areas’ (FA) implementation and customise different brand guides for the respective stakeholders. 2. Develop concept for Look-of-Games and implement the official City Dressing concept on an island-wide level • Coordinate Look-of-Games concept and city dressing implementation • Develop application guidelines and kit of parts for various FA's implementation • Support the respective FAs with the implementation of a consistent look and feel, which will permeate various aspect of the Games’ venue dressing - venues, media, digital, merchandising, ticketing, city dressing, etc. 3. Build brand affinity, and prevent abuse and protect brand equity • Manage brand protection policy and trademark processes • Develop comprehensive brand guidelines and conduct familiarisation workshops • Trademark all brands’ IP and protect all key Games’ marks • Brand Protection Policy that covers the usage of all Games' marks, branding at venues, sponsors usage & anti ambush marketing. 4. Merchandising • Guide the conceptualise and develop merchandising strategy for game branded merchandise, including portfolio development, pricing, design, production, and set up sales channels. • Oversee appointment and management of master merchandise licensee We are looking for self-motivated individuals who value integrity, teamwork and take pride in going the extra mile. An ideal candidate should possess: • Related qualification in Marketing, Communication Design, or related field • Minimum 10 years of brand and marketing management experience • Experience in large-scale event branding or sports marketing will be a bonus • Strong project management and stakeholder management skills • Experience working with creative & brand agencies, event management company, and external vendors • Knowledge of brand protection and intellectual property matters • Resourceful with strong interpersonal, communications and writing skills • Independent and able to multi-task in a fast-paced environment • Strong project management and budget management capabilities • Sensitive towards sentiments, political and cultural nuances • Ability to work flexible hours including evenings and weekends • Experience in multi-stakeholder environments • Commitment to the full project timeline through Games completion • Confident in presentation and persuasion skills to influence people at all levels • Demonstrate creative and critical thinking skills • Able to handle multiple tasks and deliver within tight deadlines Only shortlisted applicants will be notified. The level of offer will commensurate with applicants’ experience and track records. All successful candidates will be offered a standard 3- year fixed term contract.