Marketing Executive (Performance Marketing)

About Storefriendly Storefriendly is one of Singapore’s leading self-storage providers, offering secure, flexible, and tech-enabled storage solutions for both personal and business needs. With a strong focus on convenience, transparency, and customer experience, Storefriendly is redefining how customers access and use space; making storage simple, accessible, and hassle-free. Role Overview This role is focused on driving qualified leads and improving marketing performance across digital channels. As a Marketing Executive (Performance Marketing), you will support and optimise campaigns across paid, owned, and organic channels, with a strong emphasis on lead generation, cost efficiency, and conversion improvement. You will work closely with external agencies and internal teams to ensure marketing efforts translate into measurable outcomes. This role is suited for someone who is comfortable working with data, testing ideas, and continuously improving performance through hands-on execution. Key Responsibilities Performance Marketing & Campaign Optimisation Support and optimise digital campaigns across key channels, working closely with external agencies Monitor performance against key metrics such as cost per lead, conversion rate, and lead quality Identify optimisation opportunities and drive improvements through testing, targeting, and messaging Funnel, Website & Conversion Improvement Take ownership of website performance from a marketing perspective, focusing on improving enquiry and conversion rates Identify and implement enhancements to landing pages, messaging, and call-to-action effectiveness Plan and execute remarketing efforts to re-engage non-converted users Lead Quality & Marketing Alignment Work closely with the Sales team to understand lead quality and conversion trends Translate insights into improvements in targeting, messaging, and campaign strategy Ensure marketing efforts are aligned with customer needs and business priorities Email & Social Media Execution Execute email campaigns to support lead nurturing, re-engagement, and promotions Support social media efforts with a focus on engagement and campaign objectives Ensure messaging across channels is consistent and aligned with ongoing campaigns Performance Tracking & Reporting Track and analyse campaign performance using tools such as Google Analytics and ad platforms Ensure basic tracking is in place and data is reliable Prepare regular reports with clear insights and recommended actions General Marketing Support Coordinate with internal teams and external partners to execute campaigns effectively Support broader marketing initiatives and improvements as required Requirements Minimum 3 years of experience in performance or digital marketing Experience working with Meta Ads and/or Google Ads (directly or via agencies) Understanding of lead generation funnels and conversion optimisation Familiarity with Google Analytics (GA4) Experience with email marketing tools is an advantage Strong analytical mindset and attention to detail Why Join Storefriendly Storefriendly offers the opportunity to be part of a dynamic and growing team in Singapore, with a strong focus on execution, accountability, and customer experience. The environment is fast-paced and collaborative, where individuals are given ownership of their work and the opportunity to develop professionally over time. You will work closely with different teams across the business and contribute to ongoing improvements in processes and customer engagement.